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Archive for December, 2005

The Queen and the king of design from Apple

December 31st, 2005
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Another sign that the iPod is a serious revolution in the entertainment industry was released this week. The BBC website show that the Apple iPod designer was named in the Queen’s honour list for this year.

This is a pretty bold statement that the iPod is really an important device. Jonathan Ive, the winner of the honor, was a key designer of the iPod, along with other well known products released by Apple in the last few years.

Jonathan was part of the team that designed the original iMac, the Power book, and the Mac mini, among other beloved computers.

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Will Apple pull out the Shuffle in favor of iPod nano?

December 31st, 2005
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A commentator from The Street points out that it seems Apple is ready to “shed the Shuffle” out of the market.

With the news that the iPod shuffle is out of stock for a long time now (since middle of december), Apple sending a message that it is not so interested in selling the Shuffle right now.

Given the righer price margin, and the increased interest of the public in the iPod nano, it may be very possible that Apple will try to position iPod nano in the same ninche of the iPod shuffle. This is an interesting development that we need to keep in mind during the next Apple world expo in San Francisco.

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Podcast: the next revolution lead by Apple

December 31st, 2005
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The iPod has been the active element of the music revolution in the last few years. Thanks to the combination iPod/iTunes, it is much easier now to listen and enjoy music than in the past.

The next revolutions comes to the realm of video and TV, and is also lead by Apple. The iPod video can now be used to see not only the normal TV programs from NBC, for example, but also to have access to Podcasts, a new type of media.

As the revolution created by videos clips, leaded at the time by MTV, the Podcast is certainly going to generate a new format for video appreciation.

As reported by The Herald Democrat, Apple is extremely well positioned to take advantage of this new media revolution, compared to other companies such as Microsoft or Sony. This is without doubt a good sign for Apple customers, since it means that the investment in this technology will be well used.

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Apple Mac mini the next game console?

December 31st, 2005
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As the year comes to an end, it is time for the predictions for 2006. I am not a great fan of predictions in general, but I have some for the next year, as I will show in this and the next post.

My first prediction for Apple in 2006 has to do with the mac mini. Apple is a company that has always strived to create the best products for the home user. And now they are clearly starting to rip the fruits of this focus. But this also indicates that is time to go to a new level, and in my view this has everything to do with the Mac mini.

The Mac mini was launched at the beginning of this year as a cheap alternative to the more full-featured iMacs. However, I think that it will become during this year not only a smaller version of the full Macs, but also a major player in the Apple product line, with features that will make it a highly desirable home entertainment product.

First, Apple has finally in the mac mini the opportunity to be competitive, in terms of cost, as a multimedia digital hub. Also, it already has the front row technology that was launched early in the fall to the more expensive iMac G5. Now, It is easy to conclude that the mac mini integrated with front row is not so far away, and with such features it can become a clear winner as the digital hub of the future home.

Even more importantly, the mac mini has enough software and computational power to do much more than this: it can also advance over the game market, a market that Microsoft is trying so fiercely to conquer. With a new mac mini including a killer graphics board, Apple could relatively easily attract a large number of game producing companies. By doing this, Apple would be integrating into one product the chief technologies of home entertainment: video, music, and games.

If this will become true, it is difficult to guarantee. But given the high level of innovation coming from Apple, I have great hopes that they will be following a development model similar to this. I think that, combined with the recent success of other products, Apple can deliver in not so much time a mac mini that would be a killer product for 2006, as well as the iPod was for 2005.

Related articles

* 2006: the year of Wine on Mac OS X?
* Apple iTunes a Problem for Microsoft

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Apple is A in Google search

December 30th, 2005
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This is a quick one: somebody noticed that if you enter the letter A alone in your Google search window, Apple is the first company that shows up.

Very smart move for Apple, being the letter A company… :-))

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