Maybe Apple should start saving money with advertisement. Apple customers are not only “designing” new products, they are also creating great pieces of advertisement. The last mock up is of the imaginary “iPod AV”, a new iPod that would supposedly have a screen as large as the device.
Despite being unofficial, the design is really nice. Apple should use some of these ideas…
Technorati Tags: Advertisement, Apple, iPod
The radio is one of the traditional way of getting access to music and entertainment. If may be a little old-fashioned, but it is still certainly useful. Therefore, even if you have a brand new iPod you may want to give a try to your “old” radio station.
This is exactly what the Apple radio remote let you do: listen to all your local radio stations, using a convenient interface that can be connected to the iPod.
Connected to the phone cable of the iPod, the innovative design of the iPod radio remote let you control the radio stations using a small “remote control”. The radio station is shown in the screen of the iPod, so there is not mistake about what kind of station you are listening.
Moreover, compared to the solutions of other companies, it sell for only $49, which is cheap when it comes to Apple products.
With the introduction of the iPod Hi-Fi on Tuesday, Apple has started to clearly follow a path that would not been thought possible for the company a few years ago: they are starting to introduce consumer electronic products that appeal to users more because of the “Apple” brand than anything else.
As a byproduct of the huge success of iPod in the market, Apple is nowadays viewed not only as a computer company, but as designer of beautiful and useful products (with a bend for musical technologies). This is clearly very different from the view held about the company during the 80s and 90s.
During the 80s, Apple was perceived just as one of the pioneers of personal computers. In fact, some Apple followers bought Macs because they liked the feeling of being using machines from the pioneers of the personal computing industry. Remember, for example, that was in the 80s that Apple released the first mass produced computer with a graphical interface.
For a good part of the 90s, on the other hand, Apple was viewed as a decadent company, living only of the small number of fanatic followers that bought their products. This was in some sense correct, because the company loose touch of the larger computer market, and instead continued to strive only for niches such as sound editing, graphical design, and related areas.
Now, after the iPod, Apple is viewed not only as a computer company, but also as a household brand for good engineered and designed products. And by doing this, Apple is repeating in USA what other companies from Asia, especially SONY, have been able to do: use the simple appearance of its logo to convey the idea of high technology and design.
The release of the iPod Wi-Fi, represents therefore the recognition that Apple can be much more than a computer company. They can leverage the brand to launch a high range of consumer electronic products, which, if successful, will attract the same crowds that bought iPods in the beginning of the 2000s. Let us see if this really proves the right way for the company to do during the next few years. My only desire on all this is that Apple be successful, but don’t forget their origins as makers of good computers.
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The Mac Mini is in some senses the most inovative product launched by Apple in the last year: it is a complete computer, with all technology (hardware and software) that Apple is used to provide, but in a very compact case that you can take everywhere. More important than this, the Mac Mini has a very good price for an Apple machine — starting from $499, it is, as has been said by the company, the most affordable Mac ever.
Now, Apple goes back to the same theme, but tries to make the Mac Mini even more attactive than before. Being a machine so apt to work on the living room, it certainly needed a remote control (even more than the iMac). So, now the Mac Mini comes standard with front row, the technology that allow macs use the same interface of the iPods.
More changes to Mac Mini have been introduced: now, it has speed to be really competitive with other machines, from Apple or not. The new Intel Core (in two configurations Solo or Duo), provides all the power necessary to run the most processor hungry multimedia applications. With all the software available for the Apple platform, it is now a breeze to use the iMac mini to run the software necessary for a modern living room.
This, with the innovative form factor makes the Mac mini a great system for new users that want to use Mac to improve their digital lifestyles – Pictures, movies, music, and great applications.
Technorati Tags: Apple, Mac, Music, Software, video
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The iPod is a great success with around 40 millions users in the US only. Given the huge number of people owning iPods, it is not difficult to see the huge demand for sound systems compatible with the iPod. Other companies are delivering everyday new products trying to fill this gap.
Apple is now trying to take part of this market that they own created. During the especial announcement of this Tuesday, Steve Jobs presented the new iPod Hi-Fi: a stereo system created specially for the iPod. From the Apple store here are some of the feature os the iPod Hi-Fi:
If you need a world-class music system, from the same creators of the iPod, there is probably no other way to achieve the same results in terms of sound quality and integration with iPod technologies.
Technorati Tags: Announcement, Apple, Music
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