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Apple and Coca-cola to partner in music deal

September 29th, 2006
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After Nike, Coca-cola is the new global brand that tries to use the iPod mania as a means to increase sales. According to the irishdev, it has been announced that Coca-cola will be working with Apple in Ireland and Europe to promote a collaboration around the iTunes music store.

The Coca-cola web site features a new section to the European community, called music.coca-cola.com. It will probably involve giving away songs from iTunes as a promotional campaign.

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