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Apple iPhone: more mockups

March 21st, 2006
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There are some products that, if they don’t exist, they should. One example is the rumored Apple iPhone: a simple iPod extended with mobile phone capabilities is the dream of numerous people.

Some people get even to the length of design a new product, in the way they would like to see it. For example, the iPhone has a large amount of possible designs, as can be see in this page.

Link

If the iPhone, if launched, be as exciting as shown in some of these pictures, certainly it is gonna be a huge success.

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A new competitor for Apple Mac Mini

March 18th, 2006
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The Gizmodo blog reports on the announcement of a new competitor for Apple’s Mac Mini computer. The small computer is called the Tango Cocktail CK-5201 Mini PC.

What this computer has is a Intel Core Duo T20300 processor at the clock speed of 1.66 Gz. And, more important for the home user, it has a nice design, shown in the picture above.

For mac fans, however, the big problem with the Tango Cocktail is really that is doesn’t run Apple’s Mac OS X. In fact, this can only be good if you are satisfied with the uggly Microsoft Media Center. Another downside: the video card is not the best for heavy game playing.

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Fake iPod ad

March 15th, 2006
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Maybe Apple should start saving money with advertisement. Apple customers are not only “designing” new products, they are also creating great pieces of advertisement. The last mock up is of the imaginary “iPod AV”, a new iPod that would supposedly have a screen as large as the device.

Despite being unofficial, the design is really nice. Apple should use some of these ideas…

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Apple Radio Remote Reviewed

March 8th, 2006
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The radio is one of the traditional way of getting access to music and entertainment. If may be a little old-fashioned, but it is still certainly useful. Therefore, even if you have a brand new iPod you may want to give a try to your “old” radio station.

This is exactly what the Apple radio remote let you do: listen to all your local radio stations, using a convenient interface that can be connected to the iPod.

Connected to the phone cable of the iPod, the innovative design of the iPod radio remote let you control the radio stations using a small “remote control”. The radio station is shown in the screen of the iPod, so there is not mistake about what kind of station you are listening.

Moreover, compared to the solutions of other companies, it sell for only $49, which is cheap when it comes to Apple products.

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Is Apple becomming the next SONY?

March 3rd, 2006
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With the introduction of the iPod Hi-Fi on Tuesday, Apple has started to clearly follow a path that would not been thought possible for the company a few years ago: they are starting to introduce consumer electronic products that appeal to users more because of the “Apple” brand than anything else.

As a byproduct of the huge success of iPod in the market, Apple is nowadays viewed not only as a computer company, but as designer of beautiful and useful products (with a bend for musical technologies). This is clearly very different from the view held about the company during the 80s and 90s.

During the 80s, Apple was perceived just as one of the pioneers of personal computers. In fact, some Apple followers bought Macs because they liked the feeling of being using machines from the pioneers of the personal computing industry. Remember, for example, that was in the 80s that Apple released the first mass produced computer with a graphical interface.

For a good part of the 90s, on the other hand, Apple was viewed as a decadent company, living only of the small number of fanatic followers that bought their products. This was in some sense correct, because the company loose touch of the larger computer market, and instead continued to strive only for niches such as sound editing, graphical design, and related areas.

Now, after the iPod, Apple is viewed not only as a computer company, but also as a household brand for good engineered and designed products. And by doing this, Apple is repeating in USA what other companies from Asia, especially SONY, have been able to do: use the simple appearance of its logo to convey the idea of high technology and design.

The release of the iPod Wi-Fi, represents therefore the recognition that Apple can be much more than a computer company. They can leverage the brand to launch a high range of consumer electronic products, which, if successful, will attract the same crowds that bought iPods in the beginning of the 2000s. Let us see if this really proves the right way for the company to do during the next few years. My only desire on all this is that Apple be successful, but don’t forget their origins as makers of good computers.

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